Anyone thinking about SEO needs to employ the right services to make sure they do it correctly. One slip with SEO and it could jeopardise your existing web rankings as well as many other things. That`s why a digital agency is so in demand and vitally important when considering SEO - get it right first time and you`ll beat your competitors.
When you first contact a digital agency, it may be that they ask you if you need a website re-design. In many cases, this is a valid question and should be thought about carefully before diving straight in with the SEO. The reason for this is simple - get your website looking good before you start any SEO activity. The more professional the website, the easier it is to optimise and thus conduct a successful SEO campaign. Something that many digital agencies see is a client that comes to them needing SEO but their website is languishing in the realms of the 1990s. Websites get outdated very quickly, and if you`re thinking about SEO, you might first want to think about a website re-design to give your site the best possible chance of doing well and converting sales.
If there is a real difference now between SEO experts and digital experts in general, it is, perhaps, that SEO experts specialize more in the technological benefits of the digital environment (but they don`t necessarily have a prerogative on this at all), with social media and PR experts focused on communication with audiences, and creative experts focused more on creating interactive and engaging content in general. But these are generalizations (although useful ones). The best digital marketers (whether they call themselves SEO experts or not) are those who have a strong overview of digital marketing in general.
Picking a digital agency is something which should be based on a number of different factors and chief amongst these will be their capacity to provide effective search engine optimisation (SEO) for your newly crafted website.
There are some really good SEO agencies out there. Some really bad ones. And everything in between. Selecting the right SEO agency can result, at best, in really positive results in your organic search results